Graphic design work with a start-up in North Carolina
How can brand identity be maintained across social media & document design?
Documentation design and social media graphics
My Scope: Vector graphics, infographics, documentation
The Social Institute (TSI) is a late stage start-up in Durham, North Carolina. Their product is a gamified, online learning platform for students to teach them how to navigate emerging tech and social media in a healthy way. They partner with different K-12 schools to provide their gaming platform and resources for teachers and even students’ parents.
They utilize social media to reach students and other educational professionals to partner with, and they require weekly social media posts to engage the audience. Additionally, with the speed of how technology changes and the new social media trends happening nearly everyday, TSI responds with new white pages and insight documents.
Project Background
Bringing branding into data visuals
The Social Institute (TSI) takes pride in collecting data from their partner schools to share insights and KPIs to prospective schools and stakeholders.
This data is often displayed in data visualization graphics that are created in Adobe Illustrator. During my time at TSI, I designed various insight documents, case studies, white pages, and annual reports.
Due to NDA restrictions, I cannot share the entirety of contents on my portfolio. If you have any specific questions, please email me.
Branding makes for consistency and efficiency.
My time as a Graphic Designer at The Social Institute taught me how to balance many different graphic design projects at a time.
Having the established branding guidelines may have seemed like a limit, but these established guidelines made it easier to produce many different designs in different contexts from print to digital.
